Digital Marketing Specialist

• Budapest / Remote

• Full-time

We are looking for a Digital Marketing Specialist who will not only manage campaigns but, working alongside us, help build the first AI-ready precious metals marketing ecosystem in the Hungarian market.

About Us

Goldtresor is Hungary's leading online precious metals trading platform. Our mission is to democratise digital physical gold investment, making it accessible to monthly savers and large investors alike. We sell a trust-based product, where every word, every landing page, and every advertisement is about credibility as much as conversion.

Why Is This Role Special?

• SEO + GEO strategy: Ranking on Google's first page is not enough. We prepare our content for AI search engines (ChatGPT, Perplexity, Gemini) as well, and here you can help build the marketing system of the future.

• Building from the ground up: Audit, strategy, execution - in your hands. You can advance from senior executor to independent strategist.

• Real impact: The results of your work show up immediately in sales figures. You won't be the 100th marketing person at a multinational corporation.

• AI-native work environment: Daily, critical use of ChatGPT, Claude, and other AI tools.

What Will You Do?

This is a hands-on generalist role: you shape the strategy and handle most of the execution yourself, until we build the marketing team together.

• Marketing audit and strategy development - a comprehensive assessment of the current system, followed by a 3-month plan.

• PPC campaign management - planning, setting up, and ROAS-focused optimisation of Google Ads and Meta Ads campaigns.

• Landing page creation - independently, in a WordPress + Elementor environment.

• Content and copywriting - newsletters, blog posts, and advertising copy that build trust.

• SEO + GEO optimisation - content optimised for both classic SEO and AI search engines (ChatGPT, Perplexity). You will work with in-house AI-assisted tools for this - you don't need to know everything off the top of your head.

• Measurement and reporting - GA4-based analysis, monthly performance reports, CPA and ROAS tracking.

• Email marketing - managing automated email sequences and weekly market newsletters.

Who Are We Looking For?

Marketing is a broad field - we don't expect you to be a deep expert in every area listed. Having two or three areas where you truly excel is sufficient; for the rest, an overview and strategic thinking are enough. If you can see where development is needed, we will expand the team or bring in external partners in that direction.

Knowledge and Experience Required for the Role:

• 3-5 years of online marketing experience (e-commerce or agency)

• Confident knowledge of WordPress and Elementor

• Experience managing Google Ads and Meta Ads campaigns

• Effective use of AI tools (ChatGPT, Claude)

• Excellent Hungarian language skills - correct spelling and persuasive writing

• Independent, proactive personality and strategic, critical thinking

We Welcome the Following:

• GA4 analytical capability

• Experience operating email marketing systems

• Basic graphic design skills for simple creatives

• Experience in e-commerce or the financial sector

• Marketing of high-trust / high-value products

Why Work With Us?

• Freedom - Remote or office? You decide. What matters to us is results.

• Autonomy - You will be trusted and given the tools you need. We set the goal; you chart the course.

• Stable foundation - You will be working with a crisis-resistant product.

• Flexible employment - Employee or contractor, whichever suits you better.

• Short selection process.